GEICO More
Launched in early 2015, GEICO More is an online publication which aims to consolidate content from the GEICO Now magazine, online newsletter, and miscellaneous content from geico.com.
The initial challenge was to create a companion website that could be accessed through geico.com without being dependent on a regular deployment cycle. An external hosting solution allowed for the use of a WordPress installation which provided internal users with the ability to create and update content in real time. GEICO More was implemented as an independent site served up through geico.com with a highly customized PHP proxy library.
Working closely with a dedicated back end developer, GEICO More was designed and developed in just a few short months. Borrowing cues from the corporate Design Kit and 2014 Redesign, GEICO More was built as a website complementing geico.com. Similar to the GEICO Blog, GEICO More runs on WordPress with customized plugins and modified theme frameworks. It is fully responsive and allows internal users to deliver entertaining articles, videos, tips, and other content on demand.
