GEICO.com/m/ (Mobile Site)
The GEICO.com/m/ project was an adoption of the m.geico.com website into the main GEICO.com framework. Although the migration was implemented after the 2012 redesign, the mobile site inherited a new look from the Corporate Style Guide.
All functionality, pages, and content from m.geico.com were ported over to the main site in an effort to retire the old domain. The new mobile site was redesigned, coded, and implemented in just a few short months.
Mobile device users were redirected to the GEICO.com/m/ site through a custom mobile detection framework (and later using DeviceAtlas & Memcached). The site was designed and built with a fluid layout to accomodate various devices. It's design was the basis for what would eventually lead to a responsive GEICO.com website.
