GEICO Email Templates
As part of GEICO's 2014 redesign, the corporate email templates were refreshed to take on the same look and feel as the rest of GEICO's web properties. Many elements of the newly revised Design Kit for the web were heavily incorporated into the email design.
The header, typography, colors, and card-styled content were replicated from their counterparts on geico.com. Assets such as icons and buttons were created according to the Design Kit specifications and hosted on a separate media server.
Several templates were coded to allow the email team greater flexibility in generating customized quote, billing, and transactional emails. Each template allowed for dynamic content and policyholder information to be rendered by variables in the email software.
